When every two wheeler manufacturer is launching a powerful and economical bike, whatâ€™s Hero Motocorp upto? Om Vaikul draws up an analysis.Â
Hero, after separating from Honda, got into a joint venture with Erik Buell Racing USA (EBR), AVL Austria and Engines Engineering Italy. The ideal plan was to develop in-house technology that can be incorporated with new and current Hero Motocorp bikes. Hence, the announcement that the brand is not going to discontinue Impulse, Ignitor and Maestro. Hero MotoCorp most likely will just change the engine with their own, built in support from EBR and other technology support entities.
Itâ€™s obvious that Hero MotoCorp will launch a 250cc bike to stay in the race. It is inevitable in 2014. But will it upgrade the Karizma to the quarter litre category or bring in a whole new player is yet unknown. To remain competitive, the company will either have to upgrade the existing bikes, replace the existing engine or develop an altogether new a new bike to mark Heroâ€™s stance in the two wheeler segment.
A look at the dip in the sale figures, especially among the Splendour series, reveals the tough times ahead. The brand is currently contemplating hard before taking the next step.
Hero MotoCorp also is trying to make its presence strong in Latin America and Africa.
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