The Ride is a soon to released book featuring The Motorcycle.Â It features transformations such as a boring plastic motorcycle made in Japan in the 1990s turned into a slick cafĂ© racer with an Italian feel, a soulless neo-baroque machine turned into an in-your-face scrambler, or an old find from grandpaâ€™s barn turned into a absolutely comfort-free hardtail with the coolest of sounds.
This 320 pager in full colour also presents small, local custom motorcycle workshops from around the globe that have established themselves with sought-after products that inspire other builders worldwide.
You can also read extensive profiles of pioneers including Shinya Kimura, Walt Siegl, Wrenchmonkees, DP Customs, Cole Foster, Deus Ex Machina, El Solitario MC, Cafe Racer, Dreams, Rough Crafts, Southsiders, Roland Sands, and Ian Barry and their very different ideas of how a motorcycle should look. The unique bikes created in their garagesâ€”sometimes made-to-order, sometimes in a limited seriesâ€”are often technically superior, better thought-out, and simply more radical than those produced by larger manufacturers who need to appeal to a broader audience.
Watch the teaser video here:
The Ride explores motorcycle riding as it is meant to be: as a means of getting around with attitude, an extension of oneâ€™s own body, an expression of personal freedom, but also a significant challenge to technical expertise, craftsmanship, physics, discipline, and driving skill.
In the motorcycle scene of 1960s Britain, it was frowned upon to drive a motorcycle as it was produced in a factory. Following in this historical tradition, The Ride focuses on those who are creating customized motorcycles that come as close to oneâ€™s own vision of how pure riding should be as possible. For example, the creative young people who are buying old, wrecked bikes on eBay, removing everything but the motor and frame, and then rebuilding them in ways that are as radical and subversively creative as they are knowledgeable and respectful of tradition.